The Zoo

We did it once. We're doing it again.

A few months ago, we launched Kindness — a project built on a single belief: that creator fees could be used as a force for good. No gimmicks. No empty promises. Just a community that wanted to help people who needed it.

The result was a $50M market cap and real impact delivered to real people in need. We shipped funds. We kept our word.

Now we're back with a bigger mission. The Zoo is the next chapter.

Saving zoos. Protecting wildlife. Keeping promises.

Zoos in developing countries are closing at an alarming rate. Animals are left without care, staff go unpaid, and conservation programs collapse — not from a lack of will, but a lack of funding.

With The Zoo, creator fees are routed directly to verified zoological institutions across Africa, Southeast Asia, Latin America, and beyond. No middlemen. No overhead bloat.

• 100+ zoos targeted — We have identified over 100 zoos in developing nations facing closure or critical underfunding within the next 24 months.
• Creator fees = real funding — Every transaction generates a small fee. Those fees are pooled and wired directly to partner zoos monthly.
• Fully transparent — Each disbursement is publicly logged. You will always know where the money went.
• Long-term sustainability — Unlike one-time donations, The Zoo creates an ongoing revenue stream tied to community growth.

Zoos are disappearing. The numbers don't lie.

Global zoo attendance collapsed and never fully recovered. Smaller institutions in developing countries — which lack government safety nets — have been hit the hardest.

A project to truly help people — and the animals they protect.

The people who work at these zoos — the keepers, the vets, the educators — are doing extraordinary work with nothing. A single month of funding can keep a zoo alive, keep animals fed, and keep conservation programs running.

The Zoo is not charity. It is a community-powered engine that generates real, recurring support for the institutions that need it most. Every fee goes to work in the field.

We proved with Kindness that this model works. Now we are scaling it to protect something irreplaceable.